We interviewed four industry experts to learn first-hand about their vision of the digitalisation of tourism, new technologies and innovation. Do you want to know what they think?
Tourism trends: Marketing and innovation
Keeping up to date with what is happening in the tourism sector is essential to keep up to date with what is happening, detect trends and thus be able to meet consumer expectations. The best thing to do is to panama phone number data turn to direct sources and get the opinion of experts; that is why we have conducted a round of interviews with different industry professionals to find out their point of view on some of the topics that generate the most debate these days.
Tourism sector trends: 4 key points from 4 experts
CEHAT: “Cultural change, lack of knowledge and outsourcing of services are the main obstacles faced by entrepreneurs”
Interview with CEHAT. Digitalisation and tourism marketing trends.
Our first interviewee was Ramón Estalella, Secretary General of the Spanish Confederation of Hotels and Tourist Accommodations ( CEHAT ). We spoke with him about the degree of digitalisation of the hotel sector where, according to Ramón, we find a very “heterogeneous” scenario in which it is not possible to generalise. For him, the main obstacles that entrepreneurs encounter are two:
Cultural change within organizations that maintain a family structure (60%) is even more difficult.
Lack of knowledge about technologies and tools. Business owners do not know exactly what they need or they buy products that do not solve their needs.
The solution? “The best solution is to outsource services so that experts evolve at the same time as technology, avoiding having to assume the costs internally,” he explains.