Just in case you still have doubts about why you should opt for permission email marketing , we present the benefits you will be able to obtain:
We stop being intrusive, attacking the consumer and/or getting in the way of their daily lives , and move on to a strategy that aims to get their attention, attract them and convince them through two-way communication. We must be careful: not being intrusive includes not saturating, so, even if we know the user's predisposition to receive information, we must not fall into the trap of impacting them as many times as possible.
The user is waiting to receive information . Therefore, we have france phone number data managed to gain their attention and be in their 'top of the mind' as a brand X. The best strategy now is to keep this point active and even improve it, so that we are not only in their mind, but we get them to be a prescriber of our brand and talk about us to their acquaintances, contacts and friends.
We can store more information and segment the database , which allows us to have more organized and valuable information. A contact or email list is a gold mine and, if well segmented, it will be easier to exploit it.
Through active conversation, we should be able to improve our message , as we have more and more information about the user. This allows us to offer more interesting and accurate content to each consumer, convince the user and thus get them to buy, contact us or request a quote.
Permission marketing is similar to an Inbound Marketing strategy , so both are compatible, if not inseparable. The Inbound Marketing methodology is represented in some of the pillars that make up permission marketing. For example, we need an “awareness” phase in which we are known, “attract” with which we attract attention and later convert.
Gmail: email permission marketing techniques
This technique, based on one-to-one marketing, distances itself from mass marketing and relies on segmentation and personalization , which are key to marketing in the present and future. As Seth Godin said, 'don't find customers for your products, find products for your customers'.