Free Ways to Promote Your Local Business

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Google Directory "My Business"

Google My Business is a good option for companies that don't have their own website. It's a good way to promote local businesses.

To start a company, you need to go chiropractor email address through the registration procedure. After filling out the form, a point with the name of the organization will appear on the map. Access to analytics and the ability to edit the company profile is obtained by activating a special code. It is important to remember that the letter with this code will not arrive by mail immediately, but within two weeks.

Step-by-step registration on Google My Business looks like this:

We go to the site and click "Add company data to Google". Fill out the proposed form.

Enter data in the fields "Company name", "Country", "Actual address", "Phone". Next, you need to select the category to which the company belongs.

After clicking the Continue button, the In Radius field will appear. It specifies the distance at which users will see the company during the search.

Click "Continue" again. A window will appear with the address to which the service will send a letter with a confirmation code.

After activating the code, registration is successfully completed.

Registering with Google My Business gives you the opportunity to make yourself known on Google+, Google Search and Google Maps. These services make it easy for customers to find the right business.

Research has shown that more than 40% of users want the organization cards to contain the most detailed information about their activities: work features, phone numbers, directions, prices for goods and services, reviews, current promotions, delivery terms, etc. To successfully promote a local business, it is recommended to take this data into account.

Yandex.Directory

A service similar to Google's "My Business", only created on the Yandex platform. The registration algorithm is almost completely the same as the previous one. You also need to fill out a form, enter contact information and select the company's area of ​​activity. Then, within five days, a Yandex representative will call to confirm the registration.

Google has many tools to make local businesses visible to users. Yandex has minimized this function: the location mark of the company will be visible only on Yandex.Maps. This is the fundamental difference between these two platforms.

The following factors influence the search results position of companies marked on the map:

Relevance. This means that the product matches the entered query.

Traffic and popularity. The search engine will take into account the traffic of the company's website.

The distance from the location from which the search is conducted to the company address.

Search history of a specific user. The system will analyze how useful this company will be to him.

There is another factor - competition. In some segments it is very high and can be dangerous for promoting local business. To get around competitors, you need to give users more than they do. To do this, it is recommended to place on the site:

real reviews about the company;

photo of the organization: facade, interior spaces;

panoramic view;

statistics of positive and negative ratings.

Business page on the social network Facebook*

Users search for the companies they need not only in search engines, but also in social networks. Facebook* is one of the most popular and largest of them. Its audience is huge, and 30% of subscribers use internal search and friends' comments to find a cafe or hotel.

To promote a local business on Facebook*, companies must first register. When filling out a profile, it is recommended to provide as much information about the organization as possible, because users will then study it.

It is better to create a page in the local company category. Then useful blocks will be automatically connected: map, contacts and reviews. It is recommended to immediately mark the organization's address on the Facebook map*.