If innovation is important for the success of a business, people are even more so. There is no technology capable of digitalising an organisation if the workers who make up the organisation do not want to use it in their daily work. Their commitment, as well as the determination of management, is essential for any proposal in this area to be successful. Therefore, we can say that the human capital of the organisation is the main driver of change.
WAM Global Team, the importance of innovation in the company
This year in particular, professionals have demonstrated extraordinary adaptability and commitment by working from home, using new tools and adapting their processes to continue providing the same or better service remotely.
We have had to change our habits, adapt the company singapore phone number data culture to social distancing and, at times, reinvent ourselves to keep moving forward. This is impossible without a committed team. On the path to digital transformation, the most important thing is to be well accompanied.
All employees must have a clear understanding of the company’s technology agenda, how it relates to them, and how it can drive their personal and professional success. This is especially necessary for senior managers and board members, as any digital transformation is doomed to failure if it is not believed in and enacted from the top down.
It is important to be clear about the strategic benefits of technology and how it will directly impact business growth and long-term profitability.
Lead by example and take a positive role
With all of the above in mind, the CEO is also in the perfect position to be a positive example for the rest of the company by making digital change on a personal level . For example, stay up to date on disruptive technologies that show potential in your industry, and make use of new tools that are being developed in your organization.
It's also important to share with other employees the technological successes that the company has achieved. If a new tool or process has increased lead generation by 15%, let your employees know about it and give credit to those who deserve it.
While CEOs don't have to become experts on technology products, they should have a broad understanding of how specific technological advancements can impact their business and the broader industry. With this knowledge, CEOs can drive positive change in their organization and leverage technology to achieve key business objectives.