22.2% of SEO specialists consider adapting to changing algorithms to be the main difficulty in their work;
30.2% of respondents over the past 12 months have noted traffic instability and blame it on the Core Update;
Many (69.8% of respondents) also complain about tougher competition in SERPs;
There is no way without the influence of AI: 29% of respondents note a correlation between changes in SEO and its implementation;
Experts say that the main difficulty in achieving SEO promotion goals is budget limitations, and 41% believe that this is the reason for losing clients.
At the same time, the cost of search engine promotion in 2024 has not changed much compared to 2023.
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