The article explains how businesses

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It identified 5 trends that will radically change the world by 2025:

Decreasing user trust in digital technologies and online content due to the rise of fraud. Therefore, brands should strengthen the connection with the audience in all relevant ways so that it is strong and transparent;
Young people aged 18 to 24 say social media affects their sense of self. This means businesses need to find a balance in communications to avoid negative impact;
Consumers increasingly value speed: three out of four respondents want brands to respond quickly to their changing preferences. Companies need to “stay on the wave” of change and adapt their strategies to it;
the dignity of labor is devalued due to business pressure and technological breakthroughs. 44% of respondents believe that generative AI tools increase work efficiency. Managers should monitor employee motivation and the “weather” in the team more than ever;
pursuit of meaning and authenticity. People increasingly prioritize real life experiences over digital ones. And this, too, needs to be taken into account in your promotion.
I recommend interacting with your audience with all of the above in mind. And if you use AI, work out the scenarios well to ensure the user experience is top notch.

can achieve their goals more quickly and efficiently through the competent use of modern technologies .

Not with everyone, but ahead: how to predict future trends
According to a study by Dentsu Creative, 80% of marketers and PR professionals surveyed admit that they are expected not only to analyze consumer data, but also to predict future products and offers!

But how can you predict trends netherlands consumer email list when the future is unclear?