Help understand the marketplace or sales territory

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In cases where sales and marketing may not be aligned, guide your sales reps to take ownership by building a digital library of content which can then be used to teach and tailor their audience (prospects and clients) throughout the buying process.

Guide Them To Socially Listen
The business environment is constantly changing. When your sales reps aren’t paying attention to what their audience is saying, your current clients and prospects; they’re basically giving key information to your competitors. What are your prospects pain points? What do they love about your sales reps, their service experience and your company? What are those in your industry talking about? What are potential clients taking about?

For simplicity sake, social listening allows your sales reps to leverage social media tools to monitor, track and uncover information which allows them to open up and engage in conversation as another form of prospecting – social prospecting.

Social listening augments prospecting by providing your sales reps with great intelligence tools. Social listening can be used to:

Help understand the competition
Help understand your clients
Help understand your prospect
Help to provide great customer service
Social listening provides the tools to help your sales reps egypt telegram data gain better insight into what their targeted prospects and more importantly your clients are thinking. This allows them to be in better position to open up conversations to deliver what they need, when they need it.

We all know if your sales reps aren’t opening up new conversations then we know what happens to their sales funnel – it dries up! It is about learning new ways to enhance their sales funnel.

Survive And Evolve
A digitally savvy sales rep should be someone who guides the buyer in their decision making and buying journey. I think they should educate, help negotiate, consult, seek solutions, provides post-sales services and manage the relationship as a whole.

The main point is that the digitally savvy, technologically enhanced sales rep has mastered the skills around traditional business development by blending in more modern methodologies to conform to the way the buyer interacts in their daily life, as they use technology to make their purchasing decisions.