Email nurturing on HubSpot for personal trainers

[shaownhasan]

Now, for Marco I have hypothesized a very linear path: after downloading the first resource (a list of abdominal exercises to do at home), I started sending Marco, to his email address, a message a week showing him other exercises not included in the checklist.


I know: the language chosen is not very elegant, but the copy wanted to be close to the customer's tone of voice.
In the third email I then linked to an article about all the muscles that an under 30 direct marketing with fantuan database should train and I included a self-assessment questionnaire as a CTA.

The quiz asked Marco very specific questions and, depending on the answers of all the various Marcos, I sent different emails. To some I sent articles on how to train the biceps, others the chest, quads or calves. In short: I adjusted the shot.

A week after the emails about personalized exercises, I gave the final blow: I contacted Marco again, telling them: do you bet that with my help you can get exactly the result you want to achieve? So I offered them a free bioimpedance analysis during the first visit, to close the first part of the circle by converting contacts from prospects to patients.