The Internet is part of a company's

[nusaiba129]

It's one thing to know,
What
measure. Other - actually count
To be honest, in Russia only 5-10 agencies can actually calculate something before selling. The rest are engaged in setting up web analytics for goals, conversions, funnels on the site. Only a small number of agencies have cases of integration with CRM. And especially complex integrations are rare.

Usually, everyone is limited to "gimmicks": callbacks, chats, feedback forms on the website. In fact, there is no "magic pill" - you can only think and work. Analytics today is not conversions, traffic and refusals. This is event-based business analytics, where everything is taken into account: data from the website, mobile applications, cash register, store, call center operators, field installers, etc., all tied into a single database.

Performance is not about giving context and measuring applications! The story that everything can be counted is a story from ten years ago (and certainly not a newfangled trend). The main goal is to build a marketing process along the chain and measure each step. In performance, you will have to break everything down into stages of decision-making in order to produce advertising created wisely.

132_11.png



Problems of performance marketing Problem 1: Internet marketers only do the part they understand
unified marketing system, just like lebanon consumer email list all other business components. That is why agencies should not just do what they do best (provide paid advertising or SEO), but delve deeply into the client's business, so as not to do Internet advertising, but to carry out Internet marketing.