or how we grabbed our heads
The first task was to develop a financial model. From scattered Excel and Google Sheets documents, we learned what was happening with the company's money:
have we spent more hours than our customers bought from us;
whether the budgets for the imp iceland consumer email list lementation of projects were exceeded;
is it profitable for us to provide certain services;
how effectively employees work.
We needed not only post-factum analytics, but also a model that would allow us to predict and control cash flows in advance.
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How we work on projects
We explain how Completo works so that the reporting scheme is clear. If you (for some reason) still don’t know who we are, then…
We are a marketing agency that does (not deals with, but does) internet marketing for B2B companies, manufacturers with dealer networks and suppliers of complex goods and services.
We sell the client the hours of work of specialists. One service for the client takes no more than 40 hours for no more than 70 days. When more time is needed, we divide the task into parts. The cost of an hour is always a fixed value. It depends on:
salaries of specialists who work on the task: marketers, developers, designers, copywriters;
salaries of managers at all levels;
administrative expenses;
company profits;
taxes;
risks associated with projects: the programmer got sick, the designer quit, the copywriter went to Donbass (but he is not there). Despite this, we have to deliver the task on time. Sometimes it costs us more than we planned.
Each project is handled by a team of two to five people. Their task is to organize the work so as to perform the service on time with maximum quality and minimum cost.
Let's say you need to draw a landing page. The team has three options: create a prototype themselves, order a layout from specialists from our design department, or find an outside contractor. The project manager decides which option to choose. In most cases, our design department performs the service. But the time of internal specialists was not taken into account when assessing the profitability of the service. Only the time spent by the project team was counted. This did not allow us to assess the effectiveness of departments and employees.