The newsletter subscriber base has increased 5 times

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How to track actions
Action How do we track?
Reading the letter We place a counter with a pixel in the letter and pass it the parameters of the letter: number, date of sending, user email
Link clicks Automatically generate UTM tags for outgoing links
Performing a target action in a letter or on a website We set up standard sending of data about the achieved goal to UA for a specific Guid

If the user opens and reads the letter, the stage is marked in the system as passed:

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The frequency of the mailing is tied to the stages. If the subscriber has opened and read it, we immediately send the next letter from the chain, if not, then after a few days. So each subscriber goes through all the stages.


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The buyer's journey from subscription to order



Results

The cost per subscriber has decreased by 4 times.
Conversion from emails is higher finland consumer email list than from other channels.
Users who came to the site from the mailing list bought almost 3 million rubles worth.