which deservedly causes Homeric laughter among marketing and web analytics professionals

[nusaiba129]

3. We are one of the leaders in web analytics in Russia based on practical results, not on the number of employees who have received GA IQ. We were the first to implement telephone analytics, the first to link the telephone with .


CRM and personalized web analytics, the first to say that Google Analytics is not an ideal system and to offer alternatives. Even we understand perfectly well and openly declare that there are a whole denmark consumer email list bunch of things in marketing that cannot be measured in rubles (or in any other way). Today, there are many young people, agencies, and private specialists who shout: “If you cannot measure something, it does not exist.”


At the same time, in their shouts, they refer to ROI, Yandex.Metrica, and Google Analytics, If you can't measure something, then besides the option that you are a dim-witted marketer (don't discount that), there is also the option that you are doing a complex, comprehensive, systemic thing that includes brand components, interpersonal relationships, recommendations - activities and outcomes that cannot be measured in any way.