Digital players are then looking to consolidate

[shishir.seoexpert1]

It wouldn't be surprising, then, if publishers wanted to snap up the star creators on these platforms who are really successful. The Atlantic, for example, recruited Charlie Warzel, editor of Galaxy Brain on Substack, to write columns on their site. What future for 100% digital media? While digital publishers like Vox or Vice have, in previous years, built a digital culture based on new editorial lines and new formats, they are now experiencing the backlash of their dependencies on platforms , partly due to Facebook's algorithm changes.


Buzzfeed , for example, went public in 2021, while Vox gambling data iran bought New York Magazine and its websites. Traditional media are also turning to mergers and acquisitions of digital brands that can add value to their editorial line as well as to acquire new audiences. This is the case, for example, of the New York Times with the acquisition of The Athletic. Finally, new models are developing that give readers more of a voice , such as The Manchester Mill , launched during the pandemic, which, through a “slow journalism ” model, connects primarily with its audiences through its newsletter, and involves them in the editorial process by asking for their opinions on article ideas via a Facebook group.


2022, the year driven by innovation and audience strategies In order to retain and acquire new audiences, innovation and the creation of new products are at the heart of publishers' strategies. The greatest efforts will be devoted this year to podcasts and other digital audio products (80%) , followed by the creation and redesign of information newsletters (70%) and the development of digital video formats (63%) . Other innovations such as voice assistants and the metaverse are also in the sights of certain players but have clearly not reached maturity.