In this case, interest has already been generated, so the scenario assumes a quick sale. We offer to buy the product in accordance with the advertising offer that the client came from.
If the user has not made a purchase costa rica consumer email list , we launch the following algorithm:
Engagement through interaction - filling out a form or taking a survey.
Useful content that leads the customer to purchase.
Entertainment content.
It is important to maintain a balance - if the sale did not take place, it means that at the moment the user was missing something in communication with us. If you have already communicated and know the reason, then the next steps will depend on this barrier. You also know the restraining factors in your CJM. It is with them that you need to work through content, increasing loyalty, expanding knowledge, working with objections.
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This is also relevant for complex products. Check out our case study on how we implemented a chatbot for 3 warm-up funnels for a large system integrator.