when conducting email newsletters in this article

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measure the effectiveness of your strategy for interacting with different customer segments;
find areas for improvement.
For example, you identified a segment of inactive clients with certain common characteristics, carried out reactivation activities for them, and received a relatively quick result in the form of a certain number of new orders.

It is important to understand that with clients who have made a repeat purchase, it is worth launching the next communication cycle, the scheme of which should be built within the framework of step 3, as well as with those who, for some reason, did not reach a repeat transaction.

Let's say you launch additional warm-up chains on the latter. We talked about what metrics to focus on


Case:
Email Marketing: Reactivating a cambodia consumer email list Database for an Equipment Manufacturer
In a global sense, when optimizing your customer interaction strategy, it is worth analyzing: