retain customers by creating additional incentives for them to return to the product or service;
increase brand awareness and attract new customers . Gaming campaigns often receive a kind of promotion boost from participating users in the form of reposts, which increases brand awareness and improves its image. Of course, if everything goes technically correctly and the prizes meet the expectations of the participants;
Boost employee engagement and productivity . For example, they can earn points for completing tasks or participating in projects, and then exchange them for prizes.
At Completo, for example, we use “completo coins”, which are awarded for participation in marketing activities.
You can also help employees learn through training sessions that are made more interesting by using game elements.
Let's look at an example:
A B2B manufacturing company plans to send out a newsletter to collect NPS and build long-term, mutually beneficial relationships with consumers.
If you make your email interactive, such as asking recipients to rate your experience on a scale of 1 to 10 rather than simply contacting you if they have a bad experience, you are more likely to get a response.
By adding a “Take the survey” button bolivia consumer email list after the rating scale, you can also increase the effectiveness of such mailings several times.