Trend 2: Lengthening the deal cycle
The time from the first contact with a potential client to signing a contract is constantly increasing.
maker in B2B is a group of people, where each participant may have their own goals and objectives in relation to your product or service.
In some areas and business niches, bangladesh consumer email list the path to a deal can take six months or more. Therefore, it is important to correctly assess the situation in your case and work with this indicator.
Keep in mind that marketing does not close the deal, but prepares the client for interaction with the sales department. At the same time, the deal itself may not happen the first time.
You can increase conversion rates by :
segmentation and understanding what creatives and what audience you influence;
focus on continuous engagement and content creation for different audience levels, from executives to specialists.
What tactics to use to increase conversion?