Klaviyo: 4 tips to improve the open rate of your campaigns

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If you've been following our blog for some time, you'll already know that we're die-hard fans of the Klaviyo email marketing tool . This software is capable of simplifying all tasks related to newsletters and email communications to a large extent, significantly increasing sales in your online store. That's why, on this occasion, we want to focus on the conversion rate of your email marketing campaigns with the aim of improving it with a series of tips that will serve you well from now on. Keep reading, because we'll tell you all about it below.

Data is key to successful email marketing campaigns
Knowing your customer is essential if you want your email marketing campaigns to be successful. Data-driven marketing is crucial to success in a global economy as competitive as ours . We can extract this data from different sources, whether it be from a questionnaire included in the registration in our online store or from the customer's own purchase history. Klaviyo is also able to extract data from the customer's navigation on our website , from which we can deduce which products bosnia and herzegovina number dataset them the most, which we will have to focus on in our email communications. Without a doubt, the latter is a really effective technique, since we will remind the customer that they have looked at these items and stimulate their desire to get them. However, it is important to make a clear distinction between the products that a customer has looked at and those that they have actually bought. The latter must have a great weight in our campaigns, since it is on which they end up spending the money and we must focus more on them.

There are many ways to analyse data and multiple paths when developing our strategy. But we will not only try to improve the conversion rate through Klaviyo, but we can use tools such as Google AdWords or Facebook ads to impact customers with a specific profile that interests us.

All this data collection may seem tedious and complicated, but the truth is that with Klaviyo everything is considerably simplified. However, it is not enough to collect the data; you have to try to be creative when analyzing it to find the segment that you are most interested in influencing.

Targeted segmentation to improve email marketing
A common mistake in this type of communication is wanting to reach as many people as possible, thinking that this will increase the conversion rate. However, we are clear that specific segmentation in very specific groups of clients is capable of offering great results. This type of communication improves the opening rate, the click rate and the number of visits to the website per recipient.

We must try to take segmentation to a higher level. We can choose to send a specific communication to a client who has previously opened a certain email in order to have a more direct impact . This is very likely to increase all the rates mentioned above, since it is directed at a very specific user. As we said above, we must be creative and try to find new ways of specific impact in order to increase sales.