Advertising is not optimized for Yandex Advertising Network (YAN)

[nusaiba129]

Mistake 1. Advertisement without contacts
An ad without contact information (the so-called “Business Card”) takes up less space and is inferior to competitors’ ads.

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Additionally, the ad in the screenshot should use a relevant display link. A good example is the competitor's links above, which show what section the user will be redirected to when clicked.


Error 2. Quick links and favicon are missing
Let's look at an ad in a competitive niche - plastic windows. The argentina consumer email list company is placed in second place in special placement. At the same time, the ad does not have quick links and a favicon (website icon), so the clickability is lower than that of competitors. This error leads to the fact that you will not receive enough traffic, the CTR will decrease, and therefore the prices for bids will increase.

101-2.png


Error 3.
An advertising campaign in a search engine differs from the one shown in YAN or Google's contextual display network. If a contextual specialist does not understand this and simply copies the campaign to all placement systems, it will turn out badly. Scraps of text and the absence of images do not help sell the offer: