Treat Them Like A VIP, Every Time

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By many standards, this is the best shopping montage of all time because, in that particular scene, Julia Roberts played the proverbial “everyman.”

Who has not felt like they’ve been shunned, disregarded, ignored, judged and made to feel inferior or unimportant as a customer? In this scene, Julia Roberts scored a win for all of us.

Customers Don’t Forget — Ever
And like Julia Roberts’ character, customers don’t forget – ever – especially a bad experience. In fact, they amplify their feelings about the experience, a product, service, and brand – at massive, revenue-impacting scale – by telling everyone they meet about it.

And with the Internet, social media, blogs and texting, the number of people who hear about these bad experiences has grown exponentially.

How many people are you losing because you treat even one person poorly?

What does providing bad service to one hungary telegram data person cost your business when one complaint can go viral in minutes, whether or not the facts are accurate or embellished?

Why Losing Even One Customer From A Negative Buying Experience Is A Big Problem
Social media has the power to take one “shared” negative experience and communicate it to thousands – even millions – of people. This post is one of the thousands of examples:

Apparently arriving at the airport an hour and a half early isn’t enough when the line to check in takes over an hour to get through. Thanks for nothing #americanairlines. Maybe rethink your queuing system to create some order. Three lines funneling into one teller just isn’t working out for anyone. #badservice

Now the bad news – studies have shown that 53% of customers altered their buying habits for one or more years after having a bad experience. Losing even a single customer can be very costly.

It’s critical for companies to turn a complaint into a positive for the customer and for the company. How much is poor service costing you?

What’s at the heart of good or bad service? You are.