main site;
customized pages created for a specific audience segment;
lead form;
Questionnaire and quiz, interactive test;
Chatbot.
Examples of offers that can be tested:
Useful materials: lead magnets and cases that have a CTA.
Free trial product, special offer: 7 days free access, 30% brazil telegram datadiscount until the end of the month, demo access, free consultation, etc.
Let's show it using a case example
We test 2 parameters: a new offer and different landing page options. We drive traffic to:
To the main site. We test offer A, we get: 30 applications for 7500 rubles, qualification 96%, 5 sales.
Lead form. We test offer B and get: 70 applications for 1500 rubles, qualification 15%, 1 sale.
1116_5.jpgWe test 2 parameters: a new offer and different landing page options.
Which offer and landing page worked better? In terms of cost per lead, we can conclude that the second one. But after studying the funnel further, we saw that the CPO from the second offer is almost 2.5 times more expensive, although the cost per lead is 5 times lower.