Therefore, reconciling primary and secondary

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For example, using secondary data, you can hypothesize that the fashion market is placing more importance on sustainability and less for fast fashion. But is this reflected in the specific behavior of the brand's consumers? That's where research with primary data comes in: to prove hypotheses. You directly question the brand's audiences to find out whether that hypothesis is valid and whether it can support your company's marketing decisions.

data means following a research path that allows you to gambling data indonesia user list identify patterns and trends and confirm them with their audiences. In this way, the data offers a complete view for marketing research, which supports planning with more precision. How to collect this data in marketing research? The first step in carrying out a research is collecting data.

This is the stage in which researchers go into the field, that is, they apply research instruments to access data, whether primary or secondary. In marketing research, there are several data collection methods and instruments to access the most diverse sources. It is possible to combine all of this to obtain a more complete answer to the research questions.