Product and Category Description: How important is it for your content category?

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If you have an e-commerce , you should know that information is essential for the success of your virtual store.

Therefore, a good product and category description is usa mobile number databaseessential. If done well, they can bring many benefits to your site. So investing time and money to create them has become indispensable.

If you already have a content marketing strategy, keep in mind that it is possible to connect the two points in your digital marketing plan , since they both deal with content. There are some techniques you can use to boost your success.

In this article, I'm going to show you how your content marketing strategy can help your product and category pages, thereby developing a unified plan.

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Product description and category = Blogpost
A product and category page is just another page on the Internet, so Google looks favorably on those who develop good content, just like a blog page.

If you have already developed a content marketing strategy with a blog, it will not be difficult for you to write a product and category description following the same techniques as a blog post.

Yes, a description is basically a mid-funnel blog post.

So, my advice is to create comprehensive content, focusing on keywords, scannability, meta tags, among other web writing techniques.

Be very careful not to overdo it and lose quality, which is important at all stages of your content production.

Position the product name
Imagine organically ranking your product and category pages in the top positions for your product name.

You would certainly save money with paid ads, plus you would get most of the clicks from the SERP .

And if you've ever worked with a blog, you know that this is essential to your strategy, but it doesn't happen overnight.

So, using SEO techniques for product and category pages is also extremely important.

Just like with your blog posts, developing content for product and category pages is a long-term strategy, so you have to be sure of one thing: you won't rank in the first few months. We already know that SEO is a daily job, so let's focus on good practices, just like on your blog.

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Satellite Publications
The satellite posting technique is used quite a bit here at Rock Content, and it generates a lot of positive results.

It consists of writing a main publication, in a very complete way, what we call a pillar publication, and surrounding it with satellite publications.

In the pillar post, we focus on a very competitive and important keyword for the business. On the other hand, in the satellite posts, which are generally smaller and use long tail keywords , there must be some link that links to the pillar post.

This way, your pillar post will gain a lot of relevance and, together with other techniques, will possibly reach the first page, or perhaps even the first position on Google .

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The idea here is that your pillar post is your product and/or category page , while your satellite posts are content from your blog, all linking back to the main post.

This way, you will increasingly strengthen your product and category pages, creating a network of internal links within your blog and ecommerce.

However, this is only possible after extensive keyword research, to understand primarily the user's search intent, search quantity, competition, among other factors.

To make it even clearer, let's give an example of a satellite publishing strategy:

Pillar post: Nike running shoes (product page);
Satellite Publications:

The X best running shoes (blog content);
How running shoes cushion impact (blog content);
Are you going to start running? Find out what you need to know (blog content).
Blog and online store structure
A content marketing strategy is extremely important for your online store. But for it to work perfectly, you need to pay special attention to the structure of your blog and e-commerce.

Let's start by talking about the blog. Now that you've developed an amazing product or category description, we can and should take advantage of all the traffic your blog generates to drive as many users as possible to your store pages.

To achieve this, it is essential to insert CTAs, especially in banner format, within your blog posts, at the ends of the blog and wherever you think it makes the most sense.

Don't worry about being pushy here: people need to know that the great content they're reading is from an online store .

The same goes for your product and category pages. The user needs to know that you have a blog, so within the content of those pages, you should include links to content on your blog.

Analysis of results
Now that you've created an awesome product or category description , worked closely with your blog with satellite posts, optimized for search engines, and have a great site and blog structure, it's time to analyze the data.

One way to analyze whether your page is performing well is by analyzing its positioning. Check how your position is in Google and what points you can improve to obtain better results. You can use Google Search Console or more robust tools, such as SEMRush .

If your website or blog pages made it to the first page of Google, analyze your conversion rate in Analytics (or other analytics software).

Remember that conversion can be influenced by many factors such as: user experience, product images, product value, among others. Therefore, it is necessary to think about these points as well. The product description is undoubtedly a strong ally of conversion, but it does not work miracles.

To identify the influence of the blog on the visits to your product pages, you can use multi-channel attribution and thus correct or enhance your blog actions.

Conclusion
A good product and category description can bring excellent results to your online store. Therefore, combining your content marketing strategy will certainly boost your success.

Be sure to follow our tips to get your pages to the top of the SERPs and, in this way, increase your conversion rate.

If you want to delve even deeper into the topic, download our ebook on content strategies for online stores. In it, you will explore more content strategies to attract new customers.