These can be based on time sequences or

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Regardless, your email marketing funnel needs to achieve three goals: get the attention of your subscriber or lead; capture lots of leads to bring them to your website; provide enough information for the lead to contact you directly if If you have any questions, you also need to understand that an email marketing funnel is not a sales promotion campaign, but rather a series of emails sent at strategically planned times.

certain trigger actions on your website. Why are personas fantuan data user list important to email marketing funnels? Your customers will fit into different persona types, which vary completely from one company to another However, personas are important to identify why each buyer needs a different version of the email to convert.

Let’s take an example to better describe buyer personas. Our fictional business is a bookstore. We have three distinct customers: college students; parents; adults. Even without delving into these buyer personas, you can quickly see that each of these individuals will have very different purchasing needs. But beware: it's not always that easy to identify the personas to email marketing.