Be transparent in your marketing during coronavirus

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In order to empathize with loyal customers and, above all, with new customers, it is important to clarify the current reality and how to deal with it .

This strategy brings with it two very positive main results: the first is to create empathy and improve communication with customers. The second result is to help in compliance with health regulations.

The latter result is achieved in various ways, for example, when a store is small, it must be made clear in some didactic way that it can only serve a very small group of customers and that everyone must wear masks. One way to communicate this reality can be through a video.

In addition, to create empathy, this video can inform that each customer inside the store will receive some antibacterial gel, from a store employee.

To achieve this transparency, marketing during coronavirus must be empathetic and sincere .

Redefining your target audience during the Covid pandemic
Many people have been severely affected by the pandemic, both economically and personally. Many vp media email list have had to get used to online shopping . As a result, the big kings of e-commerce have increased their income.

Now almost everything is ordered for home delivery.

This reality changed the target audience , although demographically it is the same, the behavior has changed, that is, the way in which the usual services are used has changed.

Therefore, brands must identify the flaws in the home delivery process. Not everyone is familiar with this service and, to avoid losing customers who are not yet accustomed to this reality, brands must create ideal communication with customers who have the greatest difficulties.

But they must also target customers who have best adapted to the new reality. To achieve this goal, coronavirus marketing must have an excellent reach and understand new needs .