Web sections that cannot be missed Vs. What is frequently offered

[Ehsanuls55]

Nowadays, most websites not only offer the most essential information to their audience, but they also use web sections that, without being indispensable, help to generate value. A clear example is the Blog section or the FAQ page . These are not essential pages, but they are very useful.

Are you required to include them? Definitely not, no website is required to include a specific type of information (beyond legal information), but there are often benefits to using them; that's what you should value when making your decision.

Now, I personally think that a website does not satisfy the minimum if it does not answer, among its sections and pages, some basic questions.

5 Questions Your Website Should Answer
If we go to the basic information of a website, it is fair and necessary to answer 5 questions that help users know what your site is about and encourage them to buy whatever you sell.

Who are you?
The very famous “ About Us ” or “ Our Company ” page is not there to waste space, but rather it is usually useful to make the potential client feel more secure about buying your business proposal, either by acquiring products or services, or by consuming content.

If you – or your company – have experience or are a specialist in what you offer, this page is ideal for saying so. This page is currently widely used to tell the story of how you got to this point , which often generates empathy with the customer.

What do you sell?
It is important that your website makes it very clear what you are selling, and yes, I know it may seem very obvious, but many times we visit sites that do not clarify, from the beginning, what they offer.

Explaining what you sell can involve using different pages. For example, you can give a brief summary vp maintenance email list on the home page and then direct the user to specific pages where more information is provided.

Pages such as product information, or even a portfolio of previous work (in the case of a service offering) will help you define what you sell.

It is important to clearly explain what your offer is and how it differs from the rest. Remember, with a website you are trying to convince your potential clients that your solutions are more effective than those that exist in the current market.

Whenever you want to explain what you sell, use graphic resources to illustrate . Using demo videos or tutorials often explains your offer in a more attractive way.

How much does it cost?
A good marketing strategy when designing websites is not to let your potential customers be influenced by the cost of your product or service. If you start by telling them how much it costs, many of those who visit, especially those who buy based on price, will leave because the price may seem too high.

Price should always come after you've established the value of your offer . If it's a significant change from what currently meets their need, they'll likely be willing to spend a little more.

Many sites have pages dedicated to explaining the price and the different methods they offer; on these pages it is appropriate to talk about the payment methods and even the shipping charges, if applicable.

A word of advice: never leave your users hanging . I'm telling you this because the price of what is being sold is often only revealed when the user contacts the company. Show the price, even if you can only give an average or initial price, because this way the potential customer knows how much they will have to spend and can decide more quickly whether to accept or reject the offer.