What are target audiences in SEO?

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Keywords drive a large part of the SEO campaign process, but today that is not enough to get your message across to your potential customers.

Your target audience is the group of people you want to visit your website . These people are your potential customers and are searching online for services or products similar to yours.

Defining your target audiences allows you to create an SEO marketing strategy that makes you visible to those audiences.

Target audiences for SEO: how to define your strategy?

Differences between target audiences and buyer personas
Although they may seem the same at first glance, target audiences and buyer personas are very different profiles that should not be confused. They have different functions, but one builds on the other.

While your target audience is a group of people interested in your services or products, your buyer vp facility manager email list persona is an abstraction of your ideal consumer .

When you define your buyer persona , you are taking a deeper look at what your business's customers are like. The goal of this process is to generate and obtain as much data as possible about their interests, demographic characteristics, habits, etc. Since target audiences can contain variety, you can define more than one buyer persona for the same audience.

Defining your buyer persona is about asking yourself what your ideal customer is like : What do they like? What groups are they part of? What things do they like to do? How do they identify?

Meanwhile, the target audience is the delimitation of a group of people. It is at a higher level and less specific.

The conclusions you reach after defining your buyer persona allow you to make better business decisions and create campaigns that connect emotionally with your target audiences.