Tip 2: Segment your mailing list

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One of the keys to getting your audience to open your emails is to make it 100% relevant to them, and to achieve this you have to segment your contact list into smaller groups to create emails according to the interests of each group. Here are some criteria you can use when segmenting:

New Subscribers: Create welcome emails with TOFU-worthy content for new members of your list.
Old subscribers: Similarly, you can create emails for those who have been on your list for some time and have interacted with your emails.
Level of interaction: whether they always open an email from you, or have never done so, create emails to build loyalty or give them the push they need to click on your email.
By lead magnet: Segment your subscribers by the lead magnet they have chosen to download by sending emails with related content.
The power of segmenting your contact base is evident: according to a study by Mailchimp , users of its platform who segmented their lists increased their opening rates by up to 14.37%.

Tip 3: Send your emails at the indicated time and day
According to a study conducted by Hubspot, commercial emails have a better opening rate on manufacturing directors email list Tuesdays at 11 a.m. Why? Basically because people have already dealt with pending tasks from the previous week and by 11 a.m. they have generally already dealt with all the email backlog they may have had.

However, as we mentioned above, you cannot rely solely on what the statistics say; you also have to look at the metrics of your campaigns to find the perfect timing for sending your emails.

Tip 4: Write like a friend
Personalized email marketing
Using a familiar tone in the content helps to touch the reader's paint points. (Source: Vilma Núñez campaign)
Following the line of personalization, write the content of your email as if you were writing an email to a friend. To achieve this effect, you have to know your Buyer Persona very well: understand their problems, needs, desires and aspirations.

Tip 5: Make sure your email is mobile-friendly
mobile friendly email marketing
Making sure your email looks good on any screen is essential for a winning campaign.
We're increasingly using our phones to open and reply to emails, so making sure your email looks good on mobile right from the subject line is a must. Try to write a subject line that has the most compelling words at the beginning, as most mobile screens display between 4-7 words of the subject line on email platforms.

Also, make sure that the content of your email is responsive and that the elements look good on all types of screens.

Tip 6: Implement A/B Testing
If you don't test, and don't measure the performance of those tests, you can't improve: This is why we must perform A/B Testing with our Email Marketing campaigns. A/B Testing is the term used to refer to experiments between 2 versions, A and B, showing users these variants randomly to determine which one performs better.

By running A/B tests you will be able to see and compare the results of the adjustments you make and apply improvements that increase the opening rate campaign after campaign.

Tip 7: Don't saturate your prospects' inbox
Prioritize quality over quantity: If you bombard your contacts with emails that don't provide them with any real value, just so they see your company name in their inboxes, instead of increasing your open rate, you will increase the number of unsubscribers from your email list.