What factors should be taken into account when choosing the right channels?

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For brand positioning to be effective, a well-thought-out strategy must be implemented, with advertising channels that respond to the interests of our business and those of the target audience. To know which channels are appropriate for your SME, here are some factors to take into account:

Reach: Does your SME sell to the entire country, or just in your region? By answering this question you will know if you need to advertise in media with broad or local coverage.
Market: Are your products targeted at a specific niche, or can they be consumed by a wide variety of businesses? Knowing this will help you rule out channels and choose media consumed by a larger audience or those that have a specific audience.
Cost: Does your budget allow you to advertise on all the media that are aligned with your positioning objectives, or do you have to choose? Most SMEs, especially those that are just starting out, will have to select the media that offer the best price/benefit ratio.
Competition: What media are your competitors advertising on? What positioning message are they sending? With this data, you can fine-tune your differentiation.
What are the most effective print media for positioning an SME in Argentina?
Now that we have seen the guidelines for finding the positioning channels that best fit your interests, let's review the print media that are most effective for positioning an SME in Argentina.

Market Magazine
In circulation since 1969, this publication is a reference material in the world of investors email list economics and business for its editions “The ranking of the 1,000 companies that sell the most”; “The White Book of Social Responsibility”; “The Olympus of brands”, and “The brands of luxury”.

Apertura Magazine
Apertura is the best-selling economics and business magazine in Argentina, according to data from the Instituto Verificador de Circulación ( IVC ). It is also the representative of BusinessWeek in the country. Apertura's readers are mostly CEOs, managers or middle managers.

Information Technology Magazine
Linked to Apertura, this technology publication applied to business is the reference par excellence for CIOs to stay informed about the current state of the Argentine IT market. It is known for its editions “Ranking of the best suppliers”, “Who is who in IT” and “CyberCEO”, in addition to awarding the CIO of the year prize.

PyMEs Magazine
Under the Grupo Clarín label, PyMEs is the monthly publication of reference for small and medium-sized companies in agriculture, industry, retail trade and services. With an emphasis on training its readers, it usually publishes booklets, books and courses.

Fortune Magazine
Fortuna is a reference media consulted by businessmen to stay up to date on the Argentine economic panorama. Its focus is on trends in management, marketing, technology and high-end consumption. The publication is also known for organizing the annual Fortuna Awards, an event to recognize the commercial achievements of companies in all sectors.

The Chronicler's Newspaper
Founded in 1908, it was the first business newspaper published in Argentina and continues to be a reference in the market. It is read by CEOs, managers and middle managers, and is mainly distributed in the Federal Capital and Greater Buenos Aires.