How Telemarketing Strategies Can Increase Your Conversion Rate

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Then upload the CSV file you created in step Custom audience sourceSource: FacebookAt this point, Facebook will ask if your list includes a column for customer lifetime value, a field that reflects how much they spend with your business. If you have this column, you’ll be able to create a value-based lookalike audience that targets people with similar characteristics to high-spending customers. Choose Yes or No, depending on whether you have this column in your file. Customer value FacebookSource: FacebookThe next step is uploading your list.

Just drag the file into the relevant area and give your new custom audience a name. Now you need to map the columns in your file to identifiers such as email, first name, or phone number. The bolivia phone number library advertising platform will automatically choose what it thinks is the correct identifier. Accept the suggestions or choose a different identifier from the list. Facebook audience identifiersSource: FacebookGetting mapping right ensures that Facebook can correctly use the information in your file to identify audiences. Finally, hit Import, and the tool will upload the file and create your audience.

Bonus step: Integrate MailerLite with Facebook audiencesOnce you’ve set up your custom audience, sync it with segments in your MailerLite account using our Facebook audiences integration. This will automatically add people you add to your MailerLite segment to the linked custom Facebook audience, keeping your lookalike audiences up to date. To sync your audiences, head to the Integrations section of the MailerLite dashboard, choose Facebook Audiences, and then click Connect. This will take you to your Facebook ad account, where you can accept the connection request. Once connected, choose which MailerLite segment and Facebook audience you want to sync from the drop-down menu.