How to tell a compelling story in your content

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This development of marketing can also be defined as a methodology that aims to attract potential consumers to obtain their permission and interact directly. What makes it so efficient is its operating process. It can be divided into stages: attract, convert, sell and delight. See below how each of them works. Attract at this moment, the main objective is to capture the largest number of online conversions possible and obtain qualified traffic to digital channels.

This can be done through your candidate's social bank data user list networks, a specific campaign page or even your own website. With this step you transform strangers into regular visitors, offering valuable content to your audience. In this case, it is possible to offer texts and videos with explanations about the projects that the political team plans to carry out if elected, presenting their viability and how this can transform voters' lives.

Converterat this stage, it is important to strengthen the relationship with current leads so that they are able to place their trust in their candidate's promises. The political environment has a long tradition of unfulfilled proposals, which is why this work of conversion is even more important. As, historically, representatives of the people tend to distance themselves after the election, gaining public permission requires a lot of strategy.