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One of the great differences of this type of marketing is that it does not require a large budget to reach your persona. Through an innovative proposal, a viral video or a well-planned launch, it is possible to impact the public without having to use paid advertising mechanisms. In this way, those looking to appear above all the alternatives available on physical and digital channels can use disruptive marketing tools to position yourself and be more competitive.

How does disruptive marketing work? This methodology consists amazon data user list of discarding any rule or idea linked to traditional marketing practices, creating something totally different. This type of campaign can be done when smaller companies, with fair budgets, have to compete with large corporations, with multiple digits to spend on advertising. A great example of a disruptive strategy is the creation of netflix.

The development of on-demand video streaming at a low price made the entire dvd rental segment obsolete, transforming the niche definitively. Therefore, disruptive marketing goes against the market status quo, taking risks and rejecting the idea that there is only one path to the success of a company or a project. Thus, disruptive marketing campaigns not only serve to place the organization in a unique position, but contribute to reshaping entire sectors of the economy.