Skills and references to build credibility

[Ehsanuls55]

Your skills and references are what give you credibility in the eyes of your leads. They allow you to showcase your knowledge and highlight what makes you unique.

Be as specific as possible in the skills section
When it comes to references, focus on quality over quantity
This may seem like a no-brainer, but a few powerful references from people in senior positions will be much more impactful than a ton of references from people who don't really know your job.

So ask your boss, colleagues or even your clients to endorse and recommend you.

While these tips are intended for individuals, much of what we've discussed can also be applied to businesses. After all, a business is made up of individuals!

LinkedIn can also be a powerful tool for businesses to increase brand awareness and build leadership.

With that said, let’s focus on how to optimize your company’s presence on LinkedIn.

An optimized company page
Your lead will be checking out your company page before moving forward with a deal with you, so business development directors email list make sure everything is set up properly, with as much up-to-date information as possible.


Company description
Here you can go into much more detail about:

Why you do what you do: A sentence that serves as a reminder of the problem you can solve. It should be catchy and make people want to read it.
How you do it: An explanation of how you solve that problem.
What value does it bring : Show concrete, actionable and measurable impacts.
Social Proof: Share information about some of your most notable/famous clients and how much people trust you.
You can also check out our LinkedIn company profile for inspiration.

Mention your website
The next logical step for someone who is curious about you/your company is to visit your website. So don't forget to link it to your company page.

Make sure all of your employees have listed your company in the experience section. An important trust factor is the size of the company as it is a good indicator of its standing. So make sure your employees are listed by adding their experience and following these profile optimization guidelines.

Stay active!
Like, comment, make your own LinkedIn posts, and even write articles. The more active you are, the more you'll appear in the LinkedIn feed. You're also more likely to appear in your prospect's feed.