How to create your buyer persona?

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A buyer persona is a quasi-fictional representation of your target customer . It is based on your market research and real data about your current customers.

Creating a buyer persona will help you better understand your target market and determine what their needs are. This way, you can create a more targeted sales message that resonates with their needs.

To create your buyer persona, you need to gather as much information as possible about your ideal customer. You can use surveys, interviews, and focus groups to gather this data.

Once you have all this information, you can start creating your buyer persona.

How to analyze the behavior of your customer segment?
Now that you know who you want to target with your LinkedIn messages, it's time to analyze audit directors auditors email list how they behave.

This way, you can understand how they consume information and what their needs are.

To do this, you must answer the following questions:

What are the main challenges facing my buyer persona?
What are your goals?
What type of content do they consume (blogs, eBooks, webinars, etc.)?
What are your activities on social media?
What networks do they use?
What positions do they occupy?
etc
How to find the volume you want to target with Linkedin?
You can use different Linkedin methods and techniques to find potential leads, but the most effective way is to use operators when performing an advanced search.

Advanced search operators are words and symbols that you can add to your LinkedIn Boolean searches to get more specific results.

For example, if you want to find Marketing Directors at technology companies in France, you can type: “Marketing Director” AND “Technology Company”; location: France – into the LinkedIn search bar.

You can also use Boolean operators such as OR, NOT, and “-” to make your searches even more precise.


Simple search function on LinkedIn
You can also use LinkedIn Sales Navigator to do this quite easily and very accurately.

Once you have completed these 3 steps, you can build your goal list.

You can do this directly with Excel or Google Sheets, or if you use Sales Navigator, there is a great feature that allows you to create a lead list by account or by person.