Google has already encouraged the gradual

[samiaseo222]

The search engine thus hopes to influence the industry in order to maintain its intention of achieving a faster and less intrusive web (especially mobile), although always from its position as judge and jury , as the largest online advertising marketer that it is. It now has even more room to influence the type of advertising that can be served.

This move is also a middle ground in the canada email list face of the increasingly widespread use of blockers such as AdBlock Plus, which directly block the visibility of any format if the page has not been previously added to the application's white list. It should be remembered that this company in particular has received large sums of money for years from major Internet players , including Google itself, to avoid having its advertising blocked. It remains to be seen whether Chrome's native blocker will affect that business.

Unilever questions its investment in digital advertising
The other major shock to the sector has been caused by Unilever, which is one of the companies that invests the most in advertising worldwide, which has openly spoken of the possibility of ceasing to use platforms such as Google and Facebook if they do not commit to improving their internal mechanisms to curb abuses.

Its marketing chief made this clear in a speech given at an annual meeting of the IAB (Interactive Advertising Bureau), in which he accused these companies of creating a “swamp” in which fake news and negative content for society spread freely .