Email personalization tokens

[samiaseo222]

Hello plus the user’s name in an email they are already taking advantage of all the potential of contextual marketing, probably also thinks that playing Candy Crush or using a flashlight are the main uses they can give to their mobile phone .

Obviously, the possibilities are more limited belgium email list when we are talking about a visitor who is coming to a website for the first time , because personalizing for someone you know nothing about is complicated (and in some cases, it can be a mistake).

Types of segmentation
The way in which this personalization can be done is much better understood if we look at the five types of segmentation (the most common, we could say) of smart content on a web page :

Segmentation by user stage in the sales funnel . Some key questions in this regard. Is this person's first visit to our website? Is this a lead who is talking to our sales team? Has this person been a customer for some time? On many occasions it makes sense to communicate different messages depending on the relationship that this visitor has with our brand. Addressing a stranger is not the same as addressing a customer with whom we have been working for five years.