Objectives must be realistic and achievable

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Account the possibilities of the shopping centre. They can be oriented towards different aspects : increasing the number of visitors to the centre, customer loyalty or improving the relationship with the merchants. But the objectives that are to be achieved in the digital field are also taken into account : increasing visits to the website, increasing the rate of interaction and followers on social networks or improving the opening rate of email marketing campaigns.

Taking these objectives into account, a uk email list series of strategies will be established to achieve them, that is, actions that help to quantify them , both in the shopping center itself and on the different digital platforms that are managed.


Once the objectives to be achieved and the strategies to be followed in a marketing plan for shopping centres have been established, it is time to define what actions will lead us to achieve these quantifiable objectives .

To do this, it is essential to draw up a marketing action calendar , which will take into account the different campaigns that will be carried out in the shopping centre throughout the year. It will be necessary to specify what part of the budget will be allocated to each action : in this way, the shopping centre manager will have an estimate of the marketing expenditure that will be incurred during the year.