Multi-identity campaign with LGM:

[Ehsanuls55]

This strategy really catches your leads off guard, as no one expects to be followed up by the CEO or department head! And the best part? It's completely automatable!

Here is the sequence:


Let's quickly review how I approach this type of campaign:

We start with a simple connection request because, again, LinkedIn is key in this strategy:


A note of connection with direct message on LinkedIn :
Hi {{firstname}} ! I know {{identity.firstname}} has already tried to contact you, but I wanted to let payroll directors email list you know that your account is a priority for us. I think we should work together!

Let's make it happen!

(212 characters)

Followed by another direct message if you are accepted within a week:
Great to connect! When would you be available for a chat with {{identity.firstname}} , you and I?

I'd love to dive into your current checkout process and show you how {{identity.companyName}} can dramatically improve your performance and operations!

If they don't accept your connection request, use email to close the loop
Hello {{firstname}} ,

I am reaching out personally following {{identity.firstname}}' s attempt to schedule a call with you to showcase {{identity.companyName}}' s multi-channel automation capabilities .

I am the founder of {{identity.companyName}} – {{companyName}} is in our top 50 accounts that we definitely want to add to our Customer Hall of Fame!


I'm sure we can help you drastically improve your lead automation strategies | recruiting processes | go-to-market | etc.!

I'd love to schedule a call for next week, if the timing is right for you!