Segmenting your entire target market is complicated. But, trust me, it's worth the effort! That said, the task doesn't

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Segmenting your entire target market is complicated.

But, trust me, it's worth the effort!

That said, the task doesn't have to be daunting if you follow these steps:

Step 1 – Choose the right LinkedIn subscription
Step 2 – Find your potential customers’ email addresses on LinkedIn
Step 3 – Find your leads’ phone numbers on LinkedIn
Step 4 – Optimize your LinkedIn profile
Step 5 – Activate your social selling strategy on LinkedIn
Step 6 – Create sales prospecting messages
Step 7 – Respect reach limits on LinkedIn
Step 8 – Measure your performance with LinkedIn KPIs
I'm going to go into detail on each step to try and help you really understand how to partners email lists do LinkedIn prospecting right.

Step 1 – Choosing the right LinkedIn subscription
Before you start prospecting, you'll need to choose the right LinkedIn subscription .


Above, the different LinkedIn subscriptions
LinkedIn offers 4 premium plans in addition to its free basic offering:

Sales Navigator – The preferred plan for people looking to prospect or generate leads on the platform.
Recruiter – The preferred plan for internal recruiters.
Career : The preferred plan for people looking to find a job or promote their LinkedIn profile.
Business : A business plan with interesting marketing features.
If you're looking to prospect, 90% of the time I would recommend Sales Navigator, which is a must-have in your prospecting tool stack.

The same goes for internal recruiters : Sales Navigator is often more effective than LinkedIn Recruiter for this precise use case, as the prospecting method used by headhunters is very similar to that of a B2B salesperson.

Related Articles

I have this article for you explaining which plan to choose between LinkedIn Recruiter and Sales Navigator precisely for the recruiting use case.

If this sounds like you, check it out!

Step 2 – Find your leads’ email addresses on LinkedIn
Once you've chosen your plan—and if you've been listening, you've chosen Sales Nav—you can start looking for your leads' emails on LinkedIn.


How does it work?

You have three ways to do it:

Manually retrieving emails: This is the most time-consuming and tedious method, but it does have the merit of working. This is what the screenshot above shows you. You can still use this method for picking, for example.
Use a scraping method: via Google Sheets, with a Script, or by using a Chrome extension like Web Scraper. This method can work, but it can be a bit anarchic if you're new to it.
Use a third-party tool: Growth Machine allows you to scrape your leads’ emails, although it is not a dedicated tool. It is something we do, but our real value is in the next part, namely the reach.
Related Articles

We just wrote a tutorial article explaining how getting rich with The Growth Machine works.

NB: Enrichment allows you to scrape additional data from an initial database.

Whether you use one or the other of these methods, the goal is the same: to find data that is the first point of contact with your potential client.

Another way to do this, or as a complement to email, is to collect the phone numbers of your potential customers.

That's what I'll explain to you next.