Black PR techniques with examples

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It includes quite a few different methods, techniques and tactics of influencing the audience. The most popular of them are listed below.

Discrediting competitors
The classic version involves sending corporate spies to rivals, causing all the dirty secrets to come to the surface. The information is then sent to the media, which then spins it in the bahamas mobile phone numbers database right way. The end result of all this manipulation is that everyone finds out that the competitor is not so fluffy after all.

Example: city news portals broadcast the news that a certain restaurant is infested with cockroaches. And then no one will figure out whether it is true or not, and trust in this establishment will be undermined for a long time.

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Playing the victim
This is an update of black self-promotion. In this case, the company deliberately sets itself up or creates a noisy information field around itself, as a result of which tomatoes and eggs will be thrown at it. After the scandalous information is thrown in, the organization publicly provides irrefutable evidence of its innocence. The result is universal adoration, and yesterday's haters experience a deep sense of guilt.

An example of a black PR campaign can be seen in the case of CGPods headphones. The Internet resource Pikabu published the results of an investigation in which the author seemed to have convincingly proven that the headphones from Tyumen are a cheap Chinese counterfeit.

The owner of this business announced a large prize for anyone who could confirm the results of the investigation in practice. As a result, specialists from the Murmansk service published an article stating that the truth is on the entrepreneur's side.

The result of this approach resulted in thousands of coverage and discussions, which automatically attracted increased attention to the brand, and orders poured in one after another. This is an example of a classic game of victim in the context of a black PR campaign.