Myths of the sales process

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Sales are the fuel of any business, without them there would be no way for the business to exist, the reality is that they are the center of any company. When we talk about a sales process, a host of misconceptions or obsolete practices arise that, when carried out, can affect the development of the process. Taking into account some of these myths can help you boost the number of closing percentages and increase the effectiveness of your sales department.

We share with you 5 myths about the sales process:

It is not necessary to have a structured sales process

When it comes to selling, chances are every successful salesperson uses a sales process, even if they aren't aware of it. Regardless of the product or service you offer, or the size of your organization, having a structured and defined sales process can be the key to your company's success.

Without having asales processHow could we properly manage denmark whatsapp lead the sales operation? We would not know exactly how the objectives were achieved, or why the goals could not be met. If a sales opportunity is lost, it would not be possible to know what went wrong and at what point in the process.

Having a structured sales process can help you:
Establish stable and effective prospecting methods
Increase sales to ideal clients
Get satisfied customers.
Detect weak points in the process and improve them
Measure results uniformly
Shorten the time to sell
Focus the customer on the solution and not on the price
The “best salesman” is needed

Business has changed, as have customers and the ideal way to sell to them. A few years ago, salespeople were charismatic people who managed to sell their product thanks to their verbal skills, but now a salesperson can not only try to convince the customer to buy their products or services. Nowadays, customers are looking to know perfectly what they are going to buy and to find a salesperson who is a trustworthy, credible figure, and who:

Show interest in the customer
Educate about your product or service
Listen to the concerns
Feed the negotiations
Recognize that not all customers are ready to buy
Become an ally at the time of purchase
The product is sold alone

This is something we often hear and sometimes even say to ourselves, but the reality is that no product or service sells itself just by being in the market. Our product or service is not only competing with other brands, it is also competing in the eyes of our prospects, who sometimes do not know that our product is the right one to solve their needs.

All customers are ideal customers

When selling a product, it is common to believe that all people need the product, since sales need to be increased. In order to carry out a good sales process, it is necessary to take into account that not all people are ideal clients, not all are profitable clients and not all people need the product. Focusing your efforts on those clients or prospects who have a problem that your product can solve will help you increase your closing percentages.

The seller's job ends at closing

It is common to believe that the salesperson has finished his job when he closes a sale, but we do not take into account that the client has started a relationship with him, and that he has become his source of trust and credibility. For this reason the salesperson must maintain contact with the client, this will bring many benefits:

A customer who has a pleasant after-sales experience is very likely to make a repeat purchase.
Keeping in touch with your customers can help turn them into promoters.
By knowing the needs of our clients we can generate cross-selling.
Knowing how to carry out a sales process can help you exponentially increase your closing rates. To learn more about this topic, download our free guide How to create a sales process in my company?