This is by no means a definitive guide. Use these tips as starting points, something to guide your first foray into case study production, and then go from there as questions arise. New call-to-action Don't behave like a salesperson We know we've already mentioned it, but it's essential. Sales pitches put people off. Think about those phone calls over dinner trying to lure you to a new mobile provider: no thanks.
What people want is to be told a good story. Tell uae telemarketing data them how quickly your client got up and running thanks to its intuitive user interface. Next, include statistics that prove your point, followed by a quote for some social proof (see below). Use numbers In addition to stories, people love numbers. The numbers don't lie, so they are reassuring. Include some statistics and a graph or two that add weight to your story.
Make sure they are appropriate figures and don't get too technical; , technical details, but a case study is not it. Leave the deep dive for the white paper. Add social proof Quote the customer; This type of social proof is invaluable in helping prove your worth to a potential client. Remember: people trust people. A few quotes sprinkled throughout the narrative that reinforce a point are a good way to provide social proof that you are as good as you say you are.