Digital Marketing: The Advantages and Disadvantages of Using IGTV

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Integrated Communication , Digital Marketing , Posts about Integrated Communication , Posts about Digital Marketing
Instagram is a digital platform that goes far beyond entertainment and interaction between people. It is also a space for companies to invest in digital marketing to promote their brands, services and products. Although photos are the most used format on Instagram, videos, because they are more dynamic and retain more of the users' attention, have much more organic delivery. Therefore, the demand for and investment in videos on the IGTV platform is increasingly high. But what are the advantages and disadvantages of using this type of strategy for your business on Instagram? Check out more information in this post.

What is IGTV?
IGTV is an app designed for long-form videos. Videos posted on the platform must be between 15 seconds and 10 minutes long. For “larger or verified” accounts, videos can be up to 60 minutes long. In other words, this space is a great opportunity to create relevant content and share it with your followers, thus creating awareness and rcs database with your brand. Another recently implemented feature is the ability to rotate the screen, meaning you can now watch videos horizontally. However, to access IGTV, you need to create a channel (just like on YouTube) by downloading the app on Android or iOS, or using the web version.

Digital Marketing
Case study carried out by Fizzing 360° with Digital Marketing on IGTV


What are the advantages of IGTV?
Practicality
Access to the platform is immediate. Just tap the icon and you can use it.

High quality
The uploaded videos are of high quality and remain that way when published on the platform, without affecting their loading.

Platform with visibility
By publishing your content on a well-known platform, your videos also have a great chance of gaining visibility.