The four stages of the sales funnel

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Sometimes a prospect will buy right away after seeing an ad, other times it takes a long time for them to buy, and other times a company will spend a long time trying to convince a prospect to finally buy their product, but either way, every step a prospect takes can be assigned to one of several stages in the sales funnel.
But convincing people that your product is necessary and superior to competing brands is hard work, so not everyone will stick with you to the end -- hence the funnel analogy.


The way ecommerce companies guide customers through this benin telegram database sales process depends on the nature of their products and the characteristics of their customer base. Some companies have longer sales funnels. For example, if you are selling luxury goods, it will take more time to convert visitors because the high price is a big obstacle and they will need more persuasion.
But generally speaking, the stages of a sales funnel are essentially the same and can be applied to any ecommerce business.

Top of the Sales Funnel Perception
Typically, a sales funnel starts with the "awareness" stage. However, in working with our clients, we've found it's more useful to think about their awareness of your brand, rather than their awareness of your brand. By this logic, when you're introducing your brand to a potential customer for the first time, your success in making a desired impression on the visitor is a more important conversion metric at this stage than simply finding and qualifying potential buyers.