To begin with, how about learning how to improve the process of monitoring digital actions promoted by the company? Results such as engagement on social media, responses to ads and audience reach can be easily analyzed with some tools.
See below some software and application options that make this work even more positive!
Google Analytics
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It would be practically impossible not to include Google Analytics on this list. This is one of the most widely used analytical resources today, due to the features that the program offers to the user, in addition to being a free product.
Using this tool, you can monitor success indicators on social media, blogs or your company's website. In addition, the system allows for greater customization, so you can analyze the information that is most relevant to your business goals.
Google Search Console
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Want another free service from Google that makes a sri lanka whatsapp data difference in your corporate routine? Search Console is an example of this. In this case, the biggest advantage is monitoring the status of your company's website.
Through Google Search Console , it is possible to find out whether the website belonging to the business is secure, whether the traffic is optimized, whether the pages are organized, among several other fundamental processes for keeping a website online.
Data Studio
Data Studio is another Google solution that allows for more accurate analysis of data related to the Marketing sector. This is because the program aims to group information from various tools, such as Ads, Analytics and BigQuery.
This way, with all relevant data in one place, planning, management and decision-making processes can be optimized. Another positive point of the tool is the possibility of generating useful reports to present the results.
Google Tag Manager
Google still has Tag Manager , which, in turn, is much more interesting for small and medium-sized companies, which do not have their own robust IT team. This is because the system allows you to manage the tags used on the website, without the need for advanced computer knowledge.
With Tag Manager, all you have to do is enter the website and make the desired tag changes, without the slightest need to change the codes that keep the page standing. It is worth mentioning that this process is completely safe and can be used by anyone.
SemRush
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Despite being a paid tool, there are some SemRush services that can be used for free, although there is a usage limit. This is a great resource for those looking to maintain a good online positioning, using good SEO practices.
One of the best search engine optimization strategies is the use of keywords. With a good combination of terms that are frequently used by the public, it is possible to appear among the first results on search engines and, consequently, increase the reach of your page.