Will physical stores end?

[jisansorkar8990]

Will physical stores disappear? Since the rise and presence of the internet in people's daily lives, this question has arisen strongly. Could this happen?

When we talk about this topic, some people believe that physical stores will end, but over time, when new generations will completely “take control” of shopping. However, this is not necessarily the case. Do you want to know why?

Recently, a large Chinese e-commerce platform opened a instagram database physical store in Brazil. The result of this venture was kilometer-long lines that left the shopping mall and extended for several blocks. Given this, a question was raised: why such a long line if the company is native to digital commerce and has an online sales platform considered excellent? Let's understand more about this.

In this week’s article on Meu Crediário, we will discuss this topic. Want to know more about this subject? Then keep following us here. Enjoy your reading!

WOULD THIS BE THE END OF PHYSICAL STORES?
No. It's that simple. In the previous topic, we gave a simple case example that shows that, at least not anytime soon, stores will disappear. This is because just having a product is no longer enough. Consumers want to get closer to the brand, they want to know what the brand has to offer, what values ​​the customer acquires when buying from it and not from its competitors.

This difference is what the physical store has to offer with precision and even more quality.

With this in mind, we have brought you some reasons why physical stores have their particular strength and also some benefits that customers have when buying from these establishments.

1. SHOPPING AS ENTERTAINMENT:
Many people choose to shop in physical stores for the leisure and pleasure that “shopping” represents. Digital shopping loses out to online shopping when going to a physical store represents an experience. After all, people don’t always want to shop on a screen alone.

In the store, you can take a family member or friend to ask for their opinion and see if other people are enjoying it. Therefore, it is a way to turn shopping into a moment of fun.

Check out some mistakes that can ruin your customer's experience in your store:
YouTube video
2. PEOPLE CONNECT WITH PEOPLE:
This is indeed a rule. Many studies prove that people feel more comfortable with other people. In this case, retail has always been a service provider for the consumer.

Perhaps the perception of this is that it may not have been clear to the retailer that a person will only buy a product if it is hammered into their memory in the form of advertisements. In fact, the retailer has always been a curator, a selector of goods with quality and price for each customer's profile.

Making your point of sale more attractive can increase customer loyalty and ensure good sales. To help you with this task, we have created an e-book with tips for making your store environment more attractive and increasing sales. Download our e-book, it's free!

3. THE CONSUMER GETS TO KNOW NEW PRODUCTS:
In a physical store, there is an even greater opportunity for consumers to learn about and discover new products. After all, they end up immersing themselves in the reality of that brand. Furthermore, in many cases, when they go to the store, the customer tends to be open to more options.

This happens because it is easier to exchange the product in a physical store , and it is possible to try it on and feel the product up close. This makes the purchase more assertive. This benefit can even be taken advantage of by salespeople who are able to get to know the customer and their tastes and offer cross-selling, generating more revenue for the store.