Set the objectives of your campaign with influencers

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You've already decided that you want to work with an influencer to carry out a campaign. Now what? The first and most important thing is to be clear about what you want to achieve with this collaboration, because it will determine the path to follow. Influencer marketing is mostly used to improve brand image, increase sales and improve our clients' engagement with the content we publish.

This doesn't mean that you can't have cmo email list several goals to achieve, but it will help you decide which ones are most important and also set other secondary goals.

Choose the target audience you want to reach with your campaign
If you have already established your objectives, now is the time to define who you are going to target. Why is it important to know who the target audience is for the campaign you want to launch? Because this way you will know how to organize it and which influencer profiles will best fit you.

If you are able to accurately define the target audience of your campaign, it will be much easier to find the most suitable profile to carry it out. In reality, this step should be simple: we are sure that you already know who your target audience is, so what you should do is try to set the audience according to the content of your campaign.