Industrial marketing is a niche sector that aims to obtain precise results focused on sales and improving the relationship between industries and their respective customers.
Most industries in the market operate on a Business to Business (B2B) model. This means that these companies sell to other industries, suppliers and retailers, and not directly to end consumers. Examples include companies in the timber industry, hospital equipment manufacturing industries, furniture factories, among others.
These business models require different marketing strategies as they have their own characteristics, such as a much longer and more complex sales cycle.
In this market, the purchasing decision is based on product or service differences, benefits and results that will be delivered.
Therefore, digital marketing for the industry needs to make the qatar whatsapp data company gain credibility, customer trust and establish lasting relationships.
To do this, it is necessary to define a well-structured sales process combined with specific strategies for the needs of each company, but which generally involve content production, paid media advertisements and marketing automation.
The action plan drawn up will depend greatly on the company's line of business and the personas identified , therefore, it is necessary to have as much information as possible about the business and the market at hand.
In short, digital marketing for this sector does not direct strategies towards other companies, with the aim of building relationships and establishing an online presence. After all, there are more than 3.2 billion social media users worldwide.
One of these 42% of the world's population matches the ideal customer profile. And your company needs to be present in the places where they are!
LinkedIn research finds that 5 in 10 organizations in Europe, the Middle East and Africa plan to implement or expand marketing and sales initiatives in the next 12 months.
Benefits that digital marketing delivers to the industry
Industrial marketing used correctly for the needs of each company can considerably increase the number of sales, and therefore, the business's profit.
Furthermore, one of the greatest benefits of digital marketing is the possibility of differentiating the company in the market, making its customers and other stakeholders see the value that its industry delivers.