Document your implementation strategy

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Now that you’ve set your expectations for implementation, make sure you have a documented plan and strategy to guide you through the process.

Improvising is a common mistake many marketing specialists make, but it is proven that the most effective marketing is the one that is documented before the plan is implemented.

Approximately 16% of marketers document their entire marketing strategy, while others do so partially or avoid doing so altogether. This can make the implementation of your marketing plan inefficient.

No matter how dynamic and resourceful you are, improvising an implementation process will make decision-making difficult, as you will have to create tasks on the fly.

Documenting your marketing strategy will help you spend more time planning each task and work schedule more carefully so you can direct your efforts toward achieving your marketing goals.

You don't have to invest too much in this step. For example, at MIO Digital Agency we use a tool as simple as Google Sheets to document our content strategy.

Document your marketing strategy

Start with your goals, which should be SMART (specific, measurable, attainable, relevant cmo email list and time-bound). Then, try to figure out what internal and external challenges you may face.
Additionally, you should also keep your audience in mind at all times. This will help you keep your marketing strategies aligned with your audience's needs.
Identify the appropriate channels to use. You can combine various channels according to your target audience's presence, including digital marketing, offline marketing, and social media.
Your brand message should also be an important element of your overall goal, as your efforts should be recognizable to your audience and aligned with your brand identity.
Set a realistic budget and timeline, as well as enough time to make changes if necessary. Finally, make sure you have the right key performance indicators ( KPIs ) to accurately measure the plan's performance.
Don't forget to document everything, as this will help you identify specific patterns that you can use during the implementation process.