Fundamental parts of web maintenance

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As we have previously mentioned, website maintenance has different variants that gain or lose importance depending on the type of project. Therefore, we are going to explain in more detail the most important parts that website maintenance can include.

Constant optimization of the website and the server
Your website is no exception and, like all websites, will require constant optimization of both the website and the server to keep up to date and instantly correct any errors that may have arisen. The rules governing the Internet change every day and keeping your website optimized to meet these requirements at all times will give you an advantage over your competition.

One of the main aspects of this optimization is the WPO , which is the response time of the website. Optimizing the loading will be an advantage in terms of reducing bounced users, improving the perception that your clients have of your website and lengthening their stay on your site, thus increasing the chances of converting the visitor into a buyer.

There are several ways to optimize this loading speed, but the most common are choosing a good server, using cache memory, minifying the code or reducing the size of images and videos.

Continuous monitoring

Constantly updating your site goes hand in hand with continuous monitoring, which will allow you to detect errors and even attacks (yes, attacks, they are more common than you might think) instantly. This will not only minimize the errors caused, but will help you quickly identify the impact of added improvements, allow you to analyze traffic in order to obtain a higher conversion rate, and see what your customers like the most.

However, the main purpose of this monitoring is to achieve stability on the website, so that it is always functional for anyone who wants to visit it. This means that the professional will be constantly monitoring the website to ensure that it does not suffer crashes or disconnections from any of the elements that make it up.

Content update
Website maintenance can also include updating content, which will bring greater commercial real estate email list dynamism to your digital space and attract more visitors. Content strategy is not something that should be undertaken lightly and will require market analysis, knowing what interests the people who buy from you and what type of content should be created to lead the user to convert.

This is not only applicable to aspects such as the blog or the products, but should also apply to all the content on the website. From the home page to the main content of some of your most important URLs, they may require a new twist, a new approach or even a radical change if you detect that they do not fit the search intention of your potential buyers.

Web Security
One of the fundamental aspects of having a healthy website is that it has a good level of security. Having strong web maintenance that makes your website feel unbreakable will allow you to minimize the vulnerabilities that your site may have. This section in particular is very delicate, which is why we insist on the need to hire a professional who is capable of dealing with computer attacks and not exposing our site to hackers.

The main goal should be to equip the website with all the necessary tools to prevent confidential information from being exposed by cybercriminals. Some of the most common forms of these attacks are DDoS attacks, which can block the page or make it work very slowly, malware , which could get you blacklisted by , for example, Google; or defacement, which will replace all your content with malicious content.

There is no exact formula to avoid these setbacks, but there are several things you can do to try to avoid them:

Keep your space up to date.
Have strong passwords.
Set up user profiles so that administration rights are given to the minimum number of people possible.
Perform daily backups .
Provide two-step authentication for login.
SEO improvements
SEO may be something unknown to someone who is not closely related to the sector, but we assure you that the vast majority of companies already have a specialist who makes your competitor be ahead of you in the Google search engine.

If you want to increase the visibility of your website , you will need to implement all the necessary SEO improvements. These can range from optimizing images, tags and fixing broken links to creating a content strategy based on keyword research or optimizing page speed, one of the most important SEO factors.

SEO is based on three basic pillars that we must take care of in order to aspire to the first position in the search engine:

Indexing. This is the most basic and may even seem obvious, but there are a huge number of websites that are not indexable by Google and, therefore, are losing a large amount of traffic. Checking that there are no problems with indexing should be the first step to be able to aspire to the best.